iPhone Xs and iPhone Xs Max announced: 6.5-inch model, new gold finish, much more

Apple has officially announced iPhone Xs and iPhone Xs Max. The intro video shows two sizes, both available in new gold finishes. Silver and space gray stick around. More details below:

The new iPhones are more water resistant, rated IP68. The glass has been updated to be more durable as well. Second model has 6.5-inch display, 2688×1242 at 458 ppi.

iPhone Xs Max name confirmed — because more screen space than a “Plus” phone. iPhone Xs Max display supports landscape two-column apps like previous Plus phones. 3D Touch sticks around for iPhone Xs and iPhone Xs Max (as expected). Wider stereo sound also included with upgraded speaker system.

Face ID reported to be faster thanks to faster Secure Enclave and faster algorithms. New chip is A12 Bionic, the first 7nm processor. Upgraded Neutral Engine is 8-core, up from 2-core, to power machine learning features.

iPhone Xs and iPhone Xs Max available with up to 512GB of storage, up from 256GB.

iPhone Xs camera upgraded with improved True Tone flash, larger sensor in 12M wide camera. Front facing 7MP camera has faster sensor. Phil Schiller says camera quality improved with new processors and the image signal processor. iPhone Xs features Smart HDR feature with zero shutter lag and exposure adjusting at different intervals of the shot.

iPhone Xs and iPhone Xs Max also feature blur adjustment after Portrait photos are taken. The new iPhones can also record sound in stereo thanks to a four microphone system.

iPhone Xs also touts 30 minutes longer battery life. iPhone Xs Max features the largest iPhone battery with 90 minutes longer usage. Giga-bit class LTE networking, most number of bands for worldwide roaming, and dual SIM support.

Dual SIM relies in part on eSIM, supports up to two phone numbers, and incoming calls specify which SIM is used. In China, eSIM is not supported so special SIM trays that support two physical SIM cards will be sold.

iPhone Xs and iPhone Xs Max up for pre-order on September 14 and shipping September 21. iPhone Xs starts at $999, and iPhone Xs Max starts at $1099.

iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone

Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch All-Screen Design, with Powerful A12 Bionic Chip and a Breakthrough Dual Camera System

Introducing iPhone Xs and iPhone Xs Max, the most advanced iPhones ever.

Cupertino, California — Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

iPhone Xs and iPhone Xs Max come in gorgeous gold, space gray and silver finishes.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

Featuring the best and biggest displays ever in an iPhone.

Two All-Screen Designs

iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide color management for the best color accuracy in the industry. iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

5.8-inch and 6.5-inch Super Retina displays are the sharpest with the highest pixel density of any Apple device.

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. iPhone Xs and iPhone Xs Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.2

iPhone Xs and iPhone Xs Max are splash- and water-resistant rated IP68 and protect against everyday spills including coffee, tea and soda.

A12 Bionic and Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.

A12 Bionic unlocks new experiences for AR, games, photography, video editing, graphics-intensive apps and more.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Breakthrough 12MP Dual Camera System

iPhone Xs continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

A breakthrough new 12MP dual camera system with 2x optical zoom and dual optical image stabilization introduce a new era of iPhone photography.

The 12-megapixel dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced Portrait mode comes to iPhone Xs and iPhone Xs Max for even more sophisticated bokeh.

iPhone and iPad tips offered via Apple’s new YouTube channel

So you’re fiddling about with your new iPhone and you can’t work out how to perform some relatively simple tasks. You might hit Apple’s online support pages for a solution, or try your luck DMing the company’s support service on Twitter. Or maybe load up Apple’s support app if all else fails.

Well, thanks to a new YouTube channel launched by the Cupertino-based company on Tuesday, you now have another option.

Apple Support on YouTube is a collection of how-to videos for anyone looking for tips on getting the most out of their iPhone and iPad. Most of the videos will also work for those of you with an iPod Touch, though Apple only mentions its more popular iOS devices on its new YouTube channel.

Apple support via YouTube channel

Having been up for just a few hours, the site so far shows only 10 how-to videos, including how to take a screenshot on your Apple device (by far its most popular video so far and embedded above), how to change the wallpaper, how to delete the call history, and how to link duplicates or delete contacts.

It seems like all of the videos are going to follow the same format — a split screen with a written explanation on the left and the device on the right, and a narrator explaining the steps you need to take. The videos posted so far run for between one and two minutes.

As we said, the channel has only just gone live, so expect Apple to add lots more how-to videos over time.

And if you can’t find what you’re looking for, then check out DT’s own comprehensive guides for Apple devices, including 27 tips and tricks for its latest operation system (iOS 11), handy tips for the new iPhone 8 and iPhone 8 Plus, 15 tips and tricks for the iPhone SE, and how to navigate iOS 11 using the iPhone X.

If you’re really starting from scratch with Apple’s mobile operating system, then our guide to getting started with your new iPhone or iPad (or iPod Touch!) should sort you out nicely.

How to wirelessly charge your iPhone 8 or iPhone 8 Plus

Learn how to wirelessly charge your iPhone 8 or iPhone 8 Plus with Qi charging accessories.

What you need

iPhone 8 and iPhone 8 Plus feature integrated wireless charging that allows for an easy and intuitive charging experience. With an all-new design, iPhone 8 and iPhone 8 Plus have a glass back that works with Qi chargers that are available as accessories and in cars, cafes, hotels, airports, and furniture. Qi is an open, universal charging standard created by the Wireless Power Consortium (WPC).

There are many Qi chargers available in the market, including two new wireless charging mats from Mophie and Belkin, which represent the best implementation of the Qi standard. These are available at Apple.com and Apple retail stores.

View a list of Qi-certified chargers.

Other Qi-certified chargers might vary in functionality and performance. If you have questions, contact the manufacturer.


Charge wirelessly

1. Connect your charger to power. Use the power adapter that came with your accessory or a power adapter recommended by the manufacturer.

2. Place the charger on a level surface or other location recommended by the manufacturer.

3. Place your iPhone 8 or iPhone 8 Plus on the charger with the display facing up. For best performance, place it in the center of the charger or in the location recommended by manufacturer.

4. Your iPhone should start charging a few seconds after you place it on your wireless charger.

You should see  in the status bar.


Learn more

  • Wireless charging uses magnetic induction to charge your iPhone 8 or iPhone 8 Plus. Don’t place anything between your iPhone and the charger. Magnetic mounts, magnetic cases, or other objects between your iPhone and the charger might reduce performance or damage magnetic strips or RFID chips like those found in some credit cards, security badges, passports, and key fobs. If your case holds any of these sensitive items, remove them before charging or make sure that they aren’t between the back of your iPhone and the charger.
  • If your iPhone isn’t charging or is charging slowly and your iPhone has a thick case, metal case, or battery case, try removing the case.
  • If your iPhone vibrates—when it gets a notification, for example—your iPhone might shift position. This can cause the charging mat to stop providing power to your iPhone. If this happens often, consider turning off vibration, turning on Do Not Disturb, or using a case to prevent movement.
  • Depending on the charging mat you have, you might hear faint noises while your iPhone charges.
  • Your iPhone might get slightly warmer while it charges. To extend the lifespan of your battery, if the battery gets too warm, software might limit charging above 80 percent. Your iPhone will charge again when the temperature drops. Try moving your iPhone and charger to a cooler location.
  • iPhone 8 and iPhone 8 Plus won’t charge wirelessly when connected to USB. If your iPhone is connected to your computer with USB, or if it’s connected to a USB power adapter, your iPhone will charge using the USB connection.

The iPhone X Isn’t Overpriced, It’s A Massive Bargain

The only thing more predictable than iPhone hot takes – like this one – is the desperation of writers to declare that the new iPhone or Note 8 is “massively expensive”. I’m here to tell you that, in fact, it’s a massive bargain.

Once the dust had settled on the launch event I had a little look at the iPhone X pages on Apple’s site. One feature stood out for me – video. I’ll explain. For some time now I’ve been making a portion of my income as a video producer. Video is massively expensive, cameras that perform well are still incredibly costly.

The video features of the new iPhone are incredible. The fact a phone can shoot 4K at 60 frames per second is insane. To give you an idea, for most TV applications you’d shoot 30 frames per second. With the iPhone X you can shoot at double that, which means you can get the smoothest motion possible or use those extra frames to slow the footage down by 50% without a significant drop in motion quality.

Even more remarkable is the phone’s ability to record slow-motion video, at 1080p, with 240 frames per second. It’s hard to explain just how mindblowing a feature like this is. For one, it requires a lot of processing, creates a lot of data very quickly and if you wanted to buy a standalone camera that did it, would cost you quite a bit of money. It’s a really amazing thing to have on a phone.

Cameras like Nikon’s awesome new D850 are just shooting in 4K 30fps and cost three and a half grand. Now I’m not trying to make a comparison between a DSLR and a phone, but given that video and photos are one of the things the iPhone does, it’s quite impressive to see such amazing quality on a thing that fits in your pocket and “only” costs €1,179.

When I was a kid my dream job was to be a cameraman. All I ever wanted to do was operate cameras. Back then, a 240 line video camera cost €500 or so and was out of my reach. Now we have phones with 4K video and a whole lot more. As an example, back in the VHS days, you’d have to spend money on an edit controller, titler, extra recorder for dubbing and probably a sound mixer too. You can do all of this on a phone now, and produce pretty good results.

For a lot of people, €1,179 is unaffordable. For a lot of people, spending that kind of money on a phone seems absurd, and that’s fine – no piece of technology is aimed at everyone. But what I believe is that the iPhone X, Samsung’s Note 8 or S8 or LG’s V30 are all devices that offer more tools than you can imagine in one box.

Gaming on an iPhone might mean you don’t need to buy a Nintendo Switch. Video means you can avoid a €1,179 camera and you get beautiful stills thrown in. For some people, a phone is their only computer too, and phones have brought access to people who might not otherwise have it. You can make video calls to people in distant lands and, for the most part, for very low cost. The value of this kind of communication has, perhaps, been lost in a world where it’s common. But show someone the iPhone X in the ’80s and ask them what they’d pay for it – I bet they’d offer more than €1,179.

So, what am I saying? I’ve seen a lot of technology over the years. I’ve wanted to own, and not been able to afford, a lot of it. Some things that I have bought, like MP3 players, cameras and games consoles have cost me a lot of money and I’ve loved them. But I bet if you added up the hours of use I’ve had out of my other technology – with the exception of computers – the total wouldn’t come close to what I get out of a phone in one year.

And for those who don’t want to spend that kind of money, get an older model. The Galaxy S7 (even the S6), iPhone 6S or SE all have amazing features at a far lower cost than owning the newest phone.

Maria Bure

Apple unveils iPhone 8 and €1,179 iPhone X with all-screen display and wireless charging

Apple has unveiled the €1,179 iPhone X, the latest generation of its flagship device. The all-glass device has an edge-to-edge display and no home button. It unlocks using facial recognition software and features wireless charging.

Tim Cook also launched the iPhone 8 and iPhone 8 Plus, two new phones that have 4.7-inch and 5.5-inch screens. Like the iPhone X, the devices also have an all-glass design and can be charged wirelessly.

In addition to the phones, Apple announced a third generation of its Watch and a 4K Apple TV.

iPhone X

The iPhone X celebrates the 10th anniversary of Apple’s smartphone, featuring a radical redesign and new technology.

The phone has a 5.8-inch OLED screen, which fills the entire front of the device. Apple has removed the iconic home button to make way for the display, replacing it with facial recognition software called Face ID.

Face ID is used to unlock the phone, authenticate Apple Pay and cutomise the new animoji.

The phone starts at €1,179 in the Ireland for the 64GB version, going up to €1,349 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3.

iPhone 8 and iPhone 8 Plus

Apple also announced the iPhone 8 and iPhone 8 Plus, an upgrade to its current offering. The new devices have an all-glass design and can charge wirelessly.

The 4.7-inch and 5.5-inch devices start at €829 and €939 for the 64GB versions. They come with iOS 11 software, which will be available to download from September 19, and an upgraded camera and processor.

Apple Watch 3

The third generation of Apple’s smartwatch is the first that works independently from the iPhone. A cellular version of the device is available form €379 and can make phone calls and browse the web.

Apple also unveiled a 4K version of its set-top Apple TV box at the event.

iPhone 8 release date, price, rumours: All you need to know about Apple’s upcoming phone, or phones

There’ll almost certainly be three new phones this September

Apple’s next iPhone is on its way. It’s probably the worst time in the world to buy a new one – but the best time to start thinking about it.

This year, little has been revealed about the phones in advance, in keeping with a commitment from Apple to shut down leaks more effectively.

But we do know some things about the upcoming handset – including the fact that there probably won’t be just one of them, but three. And there’s some things that even Apple has accidentally said.

Release date

The most certain thing about the new iPhone is that there will be one. (Or at least one.) The second most certain thing is when it will be launched.

Apple has fallen into a completely predictable pattern in recent years, holding its iPhone events a couple of weeks into September, near Labor Day weekend. That’s almost certainly going to happen again this year, and so it’s probable that Apple will hold an event sometime around 12 or 13 September.

It’s unlikely that it would step out of that pattern, since so much is riding on the iPhone. It could bring it forward – but doing so would bring it into collision with summer plans and other events – but pushing it back would be likely to cause panic among shareholders.

But it’s very possible that it could change the schedule on which those phones become available. The launch date and the keynote presentation’s timing might be all but guaranteed – but it could easily opt to say that one or more of the phones will actually be released at a later date.

Some have already suggested that the much posher, more premium and more pricey iPhone will be delayed until later in the year.

Line-up

The big change this year will be that there’ll almost certainly be three iPhones. The 7s and 7s Plus, as expected – and then a whole extra phone that costs more and is perhaps the most dramatic redesign ever seen.

That phone – variously rumoured to be called the iPhone Pro, iPhone 8, iPhone Edition or even Apple Phone – is probably going to be the thing everyone’s talking about after Apple’s launch in September.

Almost every feature that’s been rumoured for the iPhone is expected to come in this model. That includes depth-sensing cameras, an entirely new display technology, a screen that wraps all the way over the front of the phone and many more.

Indeed, many of those features have been revealed by Apple itself, when it mistakenly made software for the new phone available to the public. That includes information about its design, its lack of home button, and facial recognition features.

The 7s and 7s Plus will probably be much more in the mold of recent updates. They’ll probably feature the same outside design, with an upgraded camera, chip and other internal parts.

This isn’t as radical a switch-up as it might seem, in that Apple expanded the line-up from one to two just a couple of years ago, with the iPhone 6 and 6 Plus. But that time the main distinguishing factor was the screen size, and the two packed in many of the same features.

Price

If this rumoured premium iPhone does emerge, then it’s going to have a top-level price to match. All rumours point to Apple pricing its iPhone 7s and 7s Plus as normal – and then sticking the new one at the top of that.

If true, that means the phone is likely to cost as much as $1200, and maybe even more. It will without doubt be the most expensive iPhone ever to be sold.

What remains uncertain is how Apple will seek to encourage people to pay for that extra power, and how it will keep the 7s interesting at the same time. But the might of Apple’s marketing department has never failed to make expensive things seem attractive before.

iPhone 8 Leak Reveals Massive New Secret

Apple is about to supersize the iPhone. But the iPhone 8’s huge 5.8-inch display is only one area which is going to be bigger than ever before…

New data from MacRumors (verified by BGR) has revealed Apple is set to also give the iPhone 8 a larger screen resolution than any previous iPhone. In fact extrapolating the data both sites have collected suggests the iPhone 8 will have a native resolution of 2800 x 1342 pixels. This is dramatically up from the iPhone 7 Plus native resolution of 1080 x 1920 pixels.

iPhone 8 design with enlarged display based on leaked leaks.

MacRumors got the ball rolling. In recent years it has spotted Apple visit its site from Apple-owned IP addresses using unknown devices running new versions of iOS and the same is true again. In recent months the frequency of an unknown Apple device visiting the site from the same IP ranges and running iOS 11 has increased.

More intriguingly, it notes these devices are running displays at 387 x 812 pixels. This sounds low but since arrival of the ‘Retina Display’ on the iPhone 4 in 2010, Apple has increased resolutions by using pixel doubling and tripling to increase sharpness and maintain app compatibility.

For example: the iPhone 7 (750 x 1334) actually shows up as 375 x 667 pixels (two pixels per point) in analytics while the iPhone 7 Plus detects as 414 x 736 pixels (three pixels per point) giving the phone an actual native resolution of 1242 x 2208 which Apple scales down to 1080 x 1920.

Take the same logic with the mysterious 375 x 812 iOS 11 devices showing up on both MacRumors and BGR and you extrapolate to 1125 x 2436 pixels, which fits proportionally given the elongated shape change the iPhone 8 will have (minus the expected new ‘Function Area’).

Concept of the iOS 11 ‘function area’ for the iPhone 8 which is expected to be used for contextual controls and notifications.

And what did famed Apple analyst Ming-Chi Kuo say in February? That the iPhone 8 would have a 5.8-inch 1342 x 2800 native resolution but, minus the Function Area, the usable space would be 5.15-inches with – you guessed it – a native 1125 x 2436 resolution.

iPhone 8 resolution and Function Area predicted by Ming-Chi Kuo in February

Of course, like the iPhone 7, there’s every chance Apple will slightly scale down the iPhone 8 display as it does with the iPhone 7 Plus to find a resolution to its liking.

But regardless, it is increasingly clear the iPhone 8 is going ‘big’ in ways no iPhone has gone before and as we get closer to the official release every new piece of information is neatly slotting neatly into place…

iPhone 7 Manual User Guide

Let’s get started with the new iPhone 7 and iPhone 7 Plus. If you have just bought a new iPhone 7 or iPhone 7 Plus, the first thing you want to do is get it set up so you can get started using it.

This iPhone 7 manual guide covers everything about the iPhone 7 and iPhone 7 Plus, from 3D Touch to iOS 10. This manual guide has everything you need to become an iPhone 7 expert.

This manual guide includes first set up, how to add any additional accounts like Google or Microsoft, how to manage the iMessage in iOS 10, how to use headphones, How to charge iPhone 7 and listen to music and more. By reading the user guide, you will be able to maximize the functionality and usability of your mobile devices.

iphone-7-manual

iPhone 7 User Guide

If you are a user of iPhone 7 or iPhone 7 Plus and would like to know more about iPhone 7 manual, user guide, beginner’s manual, the features, tips tricks and news update about iPhone 7 and iPhone 7 Plus please explore this website. To know the functions and features of your iPhone, see user manual pdf below.

iPhone 7 Manual Pdf:

Read online an Download from our server: iPhone 7 User Manual Pdf

Official iPhone 7 User Guide: https://help.apple.com/iphone/7/

To know more about Apple iPhone 7 please visit official Apple iPhone webpage: http://www.apple.com/iphone/

iPhone 7: Dropping headphone jack would be a huge mistake, says Apple co-founder Steve Wozniak

Mr Wozniak, who helped found the company with Steve Jobs, left Apple in 1985 but has been an often critical commentator on it ever since

Steve Wozniak

Apple would be making a mistake by dropping the headphone jack from the iPhone 7, as is widely rumoured, according to its co-founder.

Steve Wozniak has said that getting rid of the traditional headphone jack would leave people frustrated and force them to use inferior equipment to listen to their music.

The removal of the headphone jack has been one of the strongest and most controversial rumours about the iPhone 7, ahead of its expected launch at the beginning of September. It has already provoked huge amounts of ire – including a popular petition that was signed by hundreds of thousands of people.

Apple is thought to be encouraging people to use either wired headphones plugged into the Lightning port on the bottom of the phone, usually used for charging, or by using wireless headphones over Bluetooth.

But Mr Wozniak has said that both options are worse than the very old style of headphone jack that is currently used in the iPhone 7.

“If it’s missing the 3.5mm earphone jack, that’s going to tick off a lot of people,” he told the Australian Financial Review. “I would not use Bluetooth … I don’t like wireless. I have cars where you can plug in the music, or go through Bluetooth, and Bluetooth just sounds so flat for the same music.”

“Mine have custom ear implants, they fit in so comfortably, I can sleep on them and everything. And they only come out with one kind of jack, so I’ll have to go through the adaptor,” he said.

“If there’s a Bluetooth 2 that has higher bandwidth and better quality, that sounds like real music, I would use it. But we’ll see. Apple is good at moving towards the future, and I like to follow that.”

Mr Wozniak left Apple back in 1985. But he is still a valued commentator on Apple’s choices – in part because of his role in helping found the company and build many of its products, in part because he continues to have strong opinions on the ones that his company now makes, and largely because he continues to be a loved and respected figure in the tech community.

He said earlier this year for instance that though he enjoyed the Apple Watch, the company might have made a mistake by entering that market. Making an expensive piece of wristwear was not in keeping with the Apple that he knew, he said.

“I love my Apple Watch, but – it’s taken us into a jewellery market where you’re going to buy a watch between $500 or $1,100 based on how important you think you are as a person,” he wrote on Reddit. “The only difference is the band in all those watches. Twenty watches from $500 to $1,100. The band’s the only difference? Well this isn’t the company that Apple was originally, or the company that really changed the world a lot.”

iPhone 7

iPhone 7 won’t have the real innovation, you have to WAIT until 2017 – plus release date, price and specs rumours

There’s a concern in some quarters that the iPhone is running out of steam and that the iPhone 7 isn’t going to be that different, from a design point of view, to the existing iPhone 6S or iPhone 6S Plus. As we get closer to the rumoured launch in September, more and more credible leaks come out pointing out the exact same thing. Apparently, being too samey is something that Apple is worried about too, to the point that that it may be saving its big innovation for a release next year.

iPhone 7

It would be such a big change that Apple would even forgo the usual ‘S’ naming convention and jump straight to the iPhone 8 in 2017. That phone is said to have an edge-to-edge display, with the camera, TouchID sensor and everything else integrated directly into the display. That would truly be something that we hadn’t seen before, completely changing the way that smartphone works and looks. It could even mean that the phones get smaller while retaining the same size screens that they have today.

So, how likely is this? Well, it’s always very hard to tell with Apple. When rumours of the iPhone SE first surfaced, everyone thought that Apple would release a plastic phone with components lagging a generation behind the iPhone 6S. However, what we got was a full metal model with up-to-date components, dramatically beating expectations and turning out one of my favourite phones of the year.

But even with the level of surprise that Apple can deliver, it does seem unlikely that the iPhone 7 will be the huge leap forward that we want. And, with iPhone sales levelling off for the first time, Apple may well need to do something more dramatic in the near future, making the prospect of the iPhone 8 appearing in 2017 quite likely.

What you need to know, quickly

Need the information fast – here’s everything you need in a quick, bite-sized digest. Obviously, everything here is based on unconfirmed rumours, so things can change quickly, but the below is, at least, a quick view of how things stand at this point in time.

What is it?

Apple’s brand new smartphone, complete with a new design and the successor to 2015’s iPhone 6S and iPhone 6S Plus

When is it out?

If Apple sticks to its normal release schedule, and it tends to, then we should see it late September 2016

What’s new?

The phones are likely to look very similar to the current model, but will have slightly bigger batteries, while a dual-lens camera looks set to appear on at least on model

iPhone 7 release date

If there’s been one reliable thing about Apple’s iPhone launches, it’s that they happen just once a year. Given that the iPhone 6S was launched in September 2015, a year after the iPhone 6, it doesn’t take a genius to work out that the iPhone 7 will come in September 2016.

Cost

It’s hard to say so far in advance how much Apple will charge for the iPhone 7, but the company does tend to keep its prices stable. If we were to guess then, we’d say the entry level version (16GB at the moment, by possibly 32GB by the time the phone is released) will cost €699; the 64GB version will cost €799 and the 128GB version €899. Assuming there’s an iPhone 7 Plus, expect the prices to be €799, €899 and €999 respectively.